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About Jasmine
Jasmine Lawrence Campbell is a Lead Product Manager and Founder Emeritus with two decades of experience developing transformative technologies and consumer products. She currently serves as Staff Technical Product Manager of Robotics at Aescape, where she leads the development of robotic intelligence, enabling machines to understand and respond to the complexity of the human body with care, precision, and adaptability.
Jasmine has built a diverse and impactful career at top companies like NVIDIA, Meta, Cruise, Everyday Robots (Google), Softbank Robotics America, and Microsoft, showcasing her versatility and deep expertise in product management. Her work spans autonomous vehicles, human-robot interaction, AI-powered hardware, and inclusive software experiences. She holds a B.S. in Computer Science from Georgia Tech and an M.S. in Human-Centered Design and Engineering from the University of Washington.
At age 13, Jasmine founded EDEN BodyWorks to address the unmet needs of Black women with textured hair. Over the next 20 years, she led the brand from idea to international distribution, launching 50+ products available at major retailers including Target, Walmart, Amazon, CVS, and Sally Beauty. Today, she serves as Founder Emeritus.
Her entrepreneurial and product achievements have earned her national recognition, including the Forbes 30 Under 30 list, Inc. Magazine’s Female Founders 100, and the 2024 Ebony Power 100 list as a STEM Trailblazer.
Jasmine is also a TEDx speaker, poet, board member at Open Door Legal, and mentor to rising professionals in tech. She is deeply committed to building a future where innovation is inclusive, impactful, and accessible to all.
About EDEN BodyWorks
For two decades, coming up with straightforward solutions aimed at common, everyday beauty concerns has been EDEN’s promise to you. Inspired by nature, we offer quality products that treat and maintain the hair and body’s original design. Each collection combines the transformative power of benefit-rich ingredients known to deliver the best results. So no matter what you’re facing — tricky split ends or dry, dull skin — we’ve got you covered at an unbeatable price!
Over the years, the company has expanded from Jasmine’s original creation to over 50 products to meet the needs of curly-haired women across the globe. After more than 20 years in business, the products are available at retailers nationwide, including Target, Wal-Mart, CVS, Amazon.com, HEB, and Sally Beauty Supply Store to name a few.
Our products are made without harsh sulfates, parabens, silicones, mineral oils (petroleum), or dyes - and we're cruelty-free!